Attract New Business With Direct Mail

An essential element of a coordinated marketing campaign.
target marketing with direct mail

Ready to attract more customers?

We enjoy orchestrating a combination of direct mail and web advertising. The beauty in both is that you can track the actual results.

Isn’t it time to invest in adding new customers?

Here is what a client told me recently:

“Dave, I just wanted you to know that I had to order another truck load of water heaters. Direct mail works,” said Scott Staley of Staley’s Plumbing, Heating & Air Conditioning.

Have questions? Sure you do.

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Direct Mail Advertising using Every Door Direct Mail

Want to own your neighborhood?

Direct-MailSaturation / Radius Mailing Service

Did you know that you can deliver up to a 12″ x 15″ envelope 3/4″ thick to a carrier route for only now 17.5 cents, a bargain! With the USPS Every Door Direct Mailing Service you can do just that!

Must be a catch?

There are specific requirements as to the size of the mailing piece, and the mail must be sorted and organized to fit the carrier route exactly with the USPS paperwork. The up front effort does require some labor, paper and ink, but this is an excellent tool to farm your neighborhood or a specific neighborhood that fits your key demographic.

Draw a circle around your location to own!

Local brick and mortar businesses generally draw from a certain radius around their business. For example, a restaurant will draw from a 3-5 mile radius around their location typically. Using the EDDM system you can stay in front of those customers.

Size Matters.

If you have paid for printing before, you know it can become costly. The USPS has a minimum size requirement – they want you to make an impact. The smallest you can mail is a 6.5″ x 9″ post card, we routinely mail nice full color glossy post cards or we can deliver an 8.5″ x 11″ 100lb stock flyer – full color both sides. Pricing is very competitive and they are delivered FLAT.. no folding, so they make a big impact in the mail box.

The message you send is important!

Advertising messages are bombarding us from every direction all day every day. You have to stand out.  Regardless, you have to do some real work to figure out the right hook or call to action that will get results. Let the big dumb corporations spend money on “brand awareness,” we are after profits! There are new rules of engagement to attract and earn customers. With small incentives you can motivate big action. We work with you to develop your sales message and graphics.

Below are examples of local businesses flyers using EDDM: