Enhance your visitor experience with video
I grew up with television. It has changed a LOT since I was a kid. I can still picture the color wheel and the station signing off at 11 pm with the National Anthem. There were very few channels, maybe four? And one just showed a clock. Yep, you could turn to that channel to check the official time – oh boy!
You can’t tell the time of day in a power outage though – sorry, inside joke. I’ll be in big trouble with my mom if I say more:)
We’ll television has influenced our lives. I saw men walk on the moon. I witnessed a space shuttle disintegrate into pieces. I saw a statue being pulled over in Bagdad, after we watched the city bombed like mad. Those images and many more are stuck in my memory. They educate and inform with pictures and sound.
Your presence on the internet can be more meaningful and demonstrate what you are about with video. You can share some of your knowledge and lend a hand. Did you know that YouTube is the #2 most visited website? People love video for all kinds of reasons. A couple of years ago I had one of those weekends. My son called from Roscommon where the engine in my Park Ave had blown up on his way home from a visit to Mi Tech. I spent Sunday retrieving the car and the Kettering crew with my son to get home and learn the water heater had gone out. It was after 10 pm on a Sunday. I hit YouTube for some ideas to get it going, of course I had 20 some friends and family coming for a Memorial Day BBQ the next day. On YouTube I learned how to trouble shoot my problem, change the thermostat and by 9am Monday I was back making hot water! That was cool! Thank you YouTube!
I’ll bet you have had some experience on YouTube, leave a comment and (keep it clean) share what you have discovered.
Below is an example of a welcome video created with the help of iKen Video Productions. We also made a “donut” to provide a common opening and closing for videos that they make for their clients.
To display your video on your website without distractions requires some custom software. There are a couple of considerations. If you don’t want to protect the video and make it readily available, then I simply upload to YouTube. Using the YouTube embed code isn’t a great option though. At the end of the video the visitor sees “suggested videos” that distract from your message. I like to eliminate distractions and play the video in a cool “skin” that frames the video. I can make custom skins to look like an iPad, computer, wide frame , old TV or a variety of styles. We can install and train you how to use the software on your videos.
Sometimes you want to display a Playlist of videos on your site. Perhaps it is a series of training or just a collection. To do that we have a new tool that works like CNN and ABC’s websites. You see a thumbnail image of the video and click to have it play on the page in a window. You control the size of the thumbnail image and the pop up window.
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Hope you learned something about using videos in your website.
To learn more about how to make, edit and display videos give me a call or send me a note!