The Seven Deadly Sins of Social Media Marketing
As with anything in life, there is a right way and a wrong way to do things.
Posting on Facebook, Twitter, LinkedIn, Google +, Yelp and creating YouTube videos all are great ways to build your audience and sell more. The accounts are free to set up and you don’t need special training to do it, just some patience. But before you jump in, you might want to have a strategy.
I talk in depth about that strategy in my free e-book that you can request in the sidebar of this site. It will be emailed to you and updated as things change, and they do change!
As promised though, here are the seven things NOT to do when jumping into your Social Media Campaign.
- Be Boring! You are competing with so many distractions – you have to keep it interesting.
- Blatantly Sell! It is like a first date – you have to time the kiss, too soon and you are sunk!
- Use a Professional, Conservative tone! Write like you talk, loosen up, “keep it real”
- CUSS! Don’t swear in your posts, you can keep it real and not offend.
- Beg! Encourage your “friends” to Like your page and otherwise engage, but don’t sound desperate.
- Use acronyms or “insider language” that will be over the head of some. Spell it out and keep it simple.
- Stop! Keep posting and be consistent. You will find a rhythm and the results will bring encouragement.
What you SHOULD do to liven up your marketing:
- Develop a strategy to grow your list.
- Demonstrate your expertise to the list and get them to take the next step.
- Convert your list to great clients and referral sources.
Looking for the EASY BUTTON?
We work with our clients to develop a comprehensive marketing strategy. Then we implement the plan for them. Together we can develop a rich resource of content to distribute that demonstrates your unique expertise. Routine meetings, tele-conferences and emailed updates will keep us loaded with the latest information. Our staff can do the routine tasks to create the posts, tweets and updates to keep you in front of your list and build it larger than you could on your own.
If you have staff that has the time, talent and ambition to undertake the task, congratulations! It is rare that it actually happens.
Read my free e-book, Tame The Wild Wild Web. Talk to your staff and schedule a call with me when you are ready for some help.
You can find a contact form and a convenient way to schedule a 20 minute conference call on the Contact Page.
To your success!