Did you know that for less than the cost of a stamp, you can print and mail a big 9″ x 12″ post card?
Check out this mailer we just sent out.
We are testing various direct mail systems all the time. What we have found is that a comprehensive approach that includes other media works best.
It takes more work to coordinate, but the benefits are worth the effort!
This client started out with a 50,000 piece EDDM when the price was only 14.5 cents for postage. Now the postage is up to 18.5 cents and we diverted to a shared or marriage mail approach that cut 10 cents off the postage. The returns were not as great as the EDDM, but it saved thousands of dollars.
So, here is our sample test again, back with the EDDM. This colorful 9″ x 12″ post card is being sent to 15,000 homes within a five mile radius of their location.
Same type of offers. Same contest for $500.
I’ll check back with the results, but I’m Optimistic!