Electronic Mail

Back in the day it was telemarketing. Your phone would ring and a “hopefully” bright and chipper voice would pitch you on a product or service to get a response. The telephone can still be used effectively to your clients and prospects that have given you permission, but the phone is more intrusive than an E-Mail.

An E-mail offers great ways for someone to explore more about your offer or learn about you on their schedule. The best method is to build a list of people that want to receive information from you that they value. You consistently send out content with a sales path available for them to take, but not intrusive. Your E-mail list must be double opt-in to conform with the CAN-SPAM Act. That can be done with the right software and form on your web site.

If your not building a list now, you should start. Start farming emails from your contacts, clients and prospects and put them on a list. Use a spread sheet at first to gather all of your info, that way it can be imported into a system easily later on.

Create  a file to drop in ideas for your newsletter. Content from vendors, trade journals, what you read should be stored for quick retrieval to speed up the process. Just save in a folder on your computer or shove papers, articles and brochures into a file folder. Then when you “take the time” to put together a newsletter it will go quickly.

There are programs available to help you create attractive E-mails and send them in such a way that you don’t get marked as a spammer. Don’t use Outlook or Outlook Express or your web email to send to a list. You need professional software and service to make sure your message gets delivered. Programs like Constant Contact are available to make the process simple and has scheduling tools built in to plan delivery.

I’m “fiscally conservative” and have a solution that I install for clients and provide training on-site with a workbook to follow. If you are serious about building your list and delivering your message to grow your business, give me a call to schedule at time to meet. 810-496-0014.