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  • Dan Kennedy’s No B.S. Price Strategy
  • Tipping Point
  • Freakonomics

Lean about price strategy from a master!

Dan Kennedy & Jason Marrs co author this must read on price strategy.

 

We ask the questions all the time… how did that fad get started and travel from coast to coast so fast?

The Tipping Point examines how a product or idea gets traction and takes off. There are steps you can take in your business to reach the tipping point for your product or service.

This is a worth while read and should be added to your library.
The Tipping Point: How Little Things Can Make a Big Difference

Steven Levitt applies his genius in a unique way – the way he sees the world. This is a must read to get a better view of the cause and effect that drives our society. The better you understand what makes things tic, the better prepared you are to find your niche market and exploit it. Take an unfair advantage and read Freakonomics, you will be glad you did.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)

Book discussions

Recommended Reading:

 

 

 

Dan Kennedyhas authored a number of books on marketing, below are a few:

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Reading For Profit

What is the last book you read? Do you read your industry trade magazines? Are you a student of your industry? A student of marketing? Economics? I like to read and used to read a lot of sci-fi. Now I have so many books on economics and marketing on my list that I don't find time for just plain fun reading. Although, I have to say that science fiction has been good for me. It is amazing to read about satellite communications in a book written by Arthur Clarke or Issac Asimov in the '40's, long before the reality. I'll share my reading list with you... you can get a great education by spending less than $50 per month on a few good books.

Marketing Triangle

Three things to consider when crafting your advertising and marketing campaign.

1 Market : Select your target market. Who is your ideal customer?

2 Media : Which media will reach your target market most effectively?

3 Message : Tailor your message for your market and the media.